I tell you what, everyone in San Diego is a graphics designer. We have more competition here in this town than I bet in any other city. Just within our office park there are two other graphics companies and I once searched for other graphics companies in our zip code and found dozens. There were dozens!  I know the importance of differentiating your company.  We do great work, but most of the other companies do too. We also have pretty good prices, but I don’t want to be the cheapest out there. I went to Sitbetter and now when clients come in, they know who has the coolest office space with the most modern furniture!  We look more creative by virtue of our desks and chairs. Having an extra edge helps when competition is tough.