A successful blogger tends to be a good story teller. The goal being to draw a customer to your information and link them to your business site. By telling a captivating story in a casual conversational tone, blogging should be an easy fit for your business. Direct, hard hitting selling is terminal in a blog if you are using it to draw in clients and rank highly with search engines. Do you like the in your face/hard sell? Especially in an environment that is created by Blogging, which tends to be friendly and casual. Being specific in these areas will cause the search engines to recognize you as a region specific business and drive visitors to your site. Freshen up your blog 3-5 times a week . With each new blog, you alert the search engines of your existence and authority. Your rankings will rise and you will have made the most of small business search engine marketing. If you intend to effectively use your small business blog as a search engine marketing tool, you need to be relevant, timely, informational and region specific.