My sister is a direct sales consultant who works very hard at her business. She used to spend a lot of time doing different things to promote her business, but now she doesn’t have to. Now, she just calls people from various marketing lists that she is able to get at a low price. She no longer has to waste money on booth rental at craft fairs, or waste time calling referrals that her customer’s give her only to be turned down. The leads that she purchases are usually people who have expressed interest in the services that she provides, which is why she is successful right now.