When I decided that it was time to do some marketing for my shop, I used the Internet to determine what the best course of action would be. The number one suggested method of marketing to a local audience was though direct mail marketing. The next step for me, once I determined what I needed to do was to find a direct mailing house to buy a lead list from. I used the Internet for that as well, checking on direct mail marketing services that other people used and used their experiences to help me to find the right company for me to use.