When you are inventing a new Web design for your business, the key is to make it attractive to most people.  You can use 3-D graphics, as well as letters which are big enough to read, and then bright colors which will catch the eye of the person viewing the web page.  There is not really too much to this job, just focus, and know what you want your page to look like.  And if you come up with a different idea in the future, you can always change it around.  It is god to always keep your website updated.