Amber was opening a new coffee shop. She already owns a coffee shop and business was doing well. It was catered mostly to college students and young professionals. The new coffee shop she was opening was a specialty café. She will be making cold brew Coffee and other specialty coffee. It was catered toward people with special coffee needs such as those with low tolerance for acidic coffee. She also planned on selling coffee machines, coffee accessories and tea products. She already posted the opening date on the newspaper and she put up flyers around the city in order to attract her target market.