There are different types of links.* Standard link – typically considered a direct link which looks like a basic website address – www.yourwebsitehere.com. Used in advertisements, bio pages, and a call to action.

* Text link – link where the website address is embedded in the text.  Used in your content, blog posts and articles.

* Deep link – a link to an internal web page, for example an article published on a website, rather than the home page. 

* One way link – a link that comes into your site from another website.

* Reciprocal link – a link that goes to a website where they also link to you.

To effectively drive traffic to your website, make sure your links are coming from relevant and credible websites and that you’ve created a linking strategy that contains all types of links.

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