Just like how political systems may or may not work depending on a country’s scenario, in business not all marketing strategies may work well for you. To some, a simple and mainstream gimmick might be really successful but to others, the opposite may happen. 

The key to marketing is to have fresh and out of the box ideas. The more bizarre and unique your idea, the more it may become a click to your target audience. If you’re concerned with small business marketing, don’t be afraid to experiment. You have less to lose so it won’t hurt to experiment a little bit.