The way we used to look at the advertising arm of our corporation has been completely revamped to reflect the way the world is now getting their information. With hard copy methods of circulation dropping, there are fewer and fewer eyes on the newspapers and magazines of the world and more and more eyes getting that same content through their computer screens. Internet marketing is the way we can get the eyes and the attention of the audience that we are hoping to reach with our messages. It is the new modality of input for the advertisers of today to capitalize on.