When I think of fulfillment services I have pleasant thoughts. In most cases, when I t comes to fulfillment all you hear are complaints. It is the unfortunately this is the reality we live in. Sometimes it is customer service that makes the fulfillment process weak, sometimes its poor organization, and most of the time it is just poor management. Whatever the case may be when you have poor fulfillment everyone ends up unhappy. Rests assure, this does not have to be the case. If you are outsourcing you fulfillment proper research will prevent bad fulfillment, and if are handling your own fulfillment as long as you manage with the conviction that you should not have a problem.