Promax was stated to be the best tasting flavour of the different supplements that we used in our test. the other products were creatine based and all in ones. the Promax was deemed to be better tasting than the other all in one formulas. Our subjects claimed that the maximuscle promax was less bitty in texture. They consequently seemed to consume more of the promax due to it being more pallatable, especially after intense training sessions. it was available in our testing in only one flavour so that might have been the reason for some of our results results results I say.